Financial Statement Literacy
Balance sheet, income statement, cash flow, and the joints between them
In 2000, Enron's reported revenue was $101 billion, making it the seventh-largest company in the United States by that measure. Its stock price had peaked near $90 the year before. Within twelve months the company filed for what was then the largest bankruptcy in American history, wiping out $74 billion in shareholder value, and the executives who signed the financial statements went to prison.
The fraud was not hidden in some obscure derivative structure that only quants could read. It was visible — to anyone who actually read the three financial statements together rather than looking at just one number in isolation. The cash flow statement showed that Enron's reported profits never converted to actual operating cash; the balance sheet showed off-balance-sheet entities with names like LJM and Raptor that concealed liabilities; the income statement showed revenue that existed only because the company was trading with its own subsidiaries.
That is the opening. Finishing a lesson is where it stops being interesting and starts being useful: the full lesson runs to 4 sections and ends with 5 practice questions. A free account is what opens the rest, and the other 255 lessons in the Academy with it. No card.
What this lesson covers
- 1How the three statements connect — the joints that reveal quality
- 2Free Cash Flow — the only number that cannot be faked
- 3Apple FY2024 — the anatomy of a cash-generation machine
- 4The essential ratio framework